OUR PHILOSOPHY
- Connection over isolation – We create moments that matter, online and in heart.
- Accessibility with dignity – Our platform is warm, intuitive, and designed with seniors in mind.
- Creativity as self-care – Every session is an invitation to express, reflect, and discover joy.
ABOUT US
At EDIFYUP, we believe in the transformative power of connection.
We’re an online wellness and creativity platform for older adults and seniors, built with compassion, clarity, and joy. Whether you're joining a group class, watching a video at your own pace, or connecting one-on-one with a coach, EDIFYUP is a place to feel seen, supported, and inspired—without pressure or expectation.
We offer wellness programs, creative outlets, and heartfelt conversations because we know that health isn't just physical—it's emotional, mental, and social. EDIFYUP is built on empathy, curiosity, and the belief that everyone deserves to belong.
ABOUR FOUNDING STORY
EDIFYUP was born from our own families.
As co-founders, Ana and Simon watched their elderly loved ones navigate the challenges of aging—especially those facing illness, cultural barriers, or the quiet loneliness that can come later in life. We saw how hard it can be to find a true sense of community, especially online.
Our family and friends weren’t looking to learn a new skill or take a course. They were looking for companionship, fun, and a safe space to simply be—with people their age who understood them.
When we couldn’t find that space, we built it.
EDIFYUP is a gentle, inclusive community where adults 50+ can join a movement class, laugh during a group discussion, express themselves creatively, or enjoy one-on-one support—all without pressure or judgment.
WHY IT MATTERS
Aging is not decline—it’s expansion.
At EDIFYUP, we believe later life should be filled with beauty, meaning, and connection. That’s why we’ve built a platform where older adults can flourish without barriers or expectations.
It’s not just a service—it’s a warm place to land.
Ana – CEO
Ana leads EDIFYUP with bold clarity and deep compassion. Her understanding of wellness and community-building ensures that every experience—from movement sessions to coaching—is designed to uplift and empower.
"EDIFYUP was created with our families in mind—and we welcome you as part of that circle."
– Ana & Simon
